Custom Research

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For market research, RVA goes further than most in understanding the client need, being creative in methodology, being thorough in analysis, and being thoughtful in the expression of the meaning and implications of findings.

We endeavor to find paradigm-shifting strategic implications utilizing RVA's "ITS improvement "(c) methodology: look for Incremental improvement (10%) as a last resort, and Tremendous Improvement (50%), only if Spectacular improvement (100%+) is not possible.