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RVA Research Services

RVA maintains an edge in the market research industry by offering a wide range of services uniquely tailored to individual clients. Our custom research provides powerful information for measuring success and profound insight for more effective strategic planning.

Why Market Research?

Quality market research utilizes sound research methods to produce actionable results for targeted areas.

Reasons for conducting market research involve a need to:

qualify initiatives
leverage core competencies
maximize market voice

Specific research target areas can include:

Market:

Definition
Segmentation

Brand equity:

Brand awareness, image & position
Market share

Customer relationship management:

Customer satisfaction and loyalty
Customer value studies

Marketing mix:

Product concept testing
Conjoint analysis
Pricing
Distribution analysis
Advertising testing
Media analysis
Share of voice

Internal assessment:

Employee satisfaction

Research methods chosen by RVA vary from among a variety of general methods, or tools,

for gathering data.

Qualitative methods involve focus groups and one-on-one interviews
Quantitative methods include online, phone, or mail surveys and exit interviews
Secondary research consists of gathering data from other sources

The methodology recommended is influenced by the demographics of the target audience and the unique objectives of the client. RVA often advocates a “blended approach” (a process using two or more methods for the same project) for data collection. When feasible, tracking studies are often recommended for comparative analysis of changes in market attitudes and actions over time.

RVA produces actionable reports utilizing proprietary software that accurately analyzes detailed statistical research data and produces graphicreports that communicate effectively across all audiences. Our diverse expertise presents thorough and insightful conclusions and recommendations designed to provoke thoughtful strategic debate and initiate action.